How Fresh Freight Uses Highway to Strengthen Carrier Sourcing

August 2, 2025
4 minutes
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Redefining how we qualify carriers at Fresh Freight

At Fresh Freight, we believe that moving temperature-controlled freight requires more than trucks and trailers, it requires trust. Every load of produce or perishables depends on speed, precision, and security, and that starts with the carriers we choose to partner with.

That is why we brought Highway into our carrier sourcing process. Highway has quickly become the new standard for carrier identity and compliance in our industry, and it is transformed the way our team vets and builds relationships with carriers.

“As the industry evolves, tools like Highway are no longer optional, they are essential. It has helped us stay ahead of the curve and elevate the way we build and manage carrier relationships.” — Matt Heroux, President of Fresh Freight

By centralizing safety data, compliance documentation, and carrier details, Highway has eliminated the wasted time our team once spent tracking down information. Now, we can qualify carriers faster, bring them into our network with confidence, and dedicate more time to what matters most: serving our customers.

For our carrier sales team, Highway is more than a tool. It is a workflow shift that allows us to focus on relationships instead of paperwork. For our customers, it means every shipment we cover is backed by carriers that meet the highest standards of safety and compliance.

At Fresh Freight, our customer-first philosophy guides everything we do. Highway has made it possible for us to act faster, qualify smarter, and deliver with the precision that defines our business.

We are excited about what this partnership means for the future of refrigerated freight — and for the shippers, carriers, and partners who count on us every day.